Safe Routes Partnership Announces Cassandra Isidro as New Executive Director

FOR IMMEDIATE RELEASE                               


Beth Richards, Development and Marketing Director
Safe Routes Partnership


Safe Routes Partnership Announces Cassandra Isidro as New Executive Director

Oakland, CA (March 18, 2015) – The Safe Routes Partnership announced today that Cassandra Isidro has been named as their new Executive Director.

“The Safe Routes Partnership Board of Directors is thrilled to welcome Cassandra to our organization,” said Risa Wilkerson, Board Chair. “Cassandra has a strong history of organizational leadership with an emphasis on cultivating partnerships. We are confident in her ability to build on the collaborative efforts of the field as the movement evolves.”

Isidro brings the organization more than 20 years of executive leadership, program planning and development experience in the nonprofit sector. Her background in public health education, combined with an MBA, provides a strong foundation for her new role as executive director for the Safe Routes Partnership. Isidro has served as executive staff for the Hawaii State Chapter of the America Red Cross, the USO of Hawaii and most recently led development and partnership efforts for the American Medical Student Association and the Society of Health and Physical Educators (SHAPE America). Cassandra has a deep commitment to ensuring the health of our nation’s youth and in her most recent position for SHAPE America provided leadership and support for the build and launch of Let’s Move! Active Schools, of which the Safe Routes Partnership is a supporting organization.

“The Safe Routes Partnership has a powerful mission, strong leadership and committed staff. I could not be more excited about this opportunity to serve the organization at this time of growth,” said Isidro. “Throughout my career I have dedicated my efforts to resilient and healthy communities and I look forward to building on that work at the Safe Routes Partnership to create safe and healthy neighborhoods for all kids.”

Since 2005, the Safe Routes Partnership has been improving the quality of life for kids and communities by promoting active, healthy lifestyles and safe infrastructure that supports bicycling and walking. The Safe Routes Partnership advances policy change; catalyzes support for safe, active, and healthy communities with a network of more than 700 partner organizations; and shares its expertise at national, state, and local levels with those who are helping propel this mission and vision forward.

During 2015, the Safe Routes Partnership will be celebrating its 10th anniversary of providing critical leadership to the national active transportation movement. In addition, Isidro and board will be updating their five-year strategic plan in collaboration with key partners, expanding our policy reach to new states and regions, and launching the Fire Up Your Feet program in new communities.   

“We are looking forward to moving our mission forward under Cassandra’s leadership,” Wilkerson said. Founder and board member, Deb Hubsmith, added, “I believe Cassandra will thrive in her new position as Executive Director. She brings excellent professional experience, enthusiasm and a collaborative attitude.”

Isidro will join the Safe Routes Partnership on April 6, 2015 and will work from the Washington DC area, leading a staff team located across the country. For more information about the Safe Routes Partnership and its programs and initiatives, visit