Whether you are a motorist or bicyclist, a parent/grandparent, adult, or older youth, ride for transportation or recreation, we can all play a part in being a "Roll Model" to decrease the risks of traffic crashes and preventable injuries and deaths. NHTSA has developed this campaign for local adaptation to engage adults and youths to do the right (safe) thing when riding or driving around bicycles. Tips and tools for all road users are provided.