What is the vision of the world we’d like to communicate when we talk about walking and biking? Generally, we are trying to paint a picture of communities that are designed to make walking and biking safe and convenient; a world that is equitable where everyone has access to healthy transportation options; and a world where people are healthy and thriving, and everyone is respected. A big part of the message we want to convey is that when we work together, we have more power to create change. This fact sheet includes tips and best practices for effective messaging as well as tips for equity framing.