The National Partnership & Clif Kid® Promote Walking & Biking to Back to School This Fall

8-29-12

FOR IMMEDIATE RELEASE: August 29, 2012

Contact: Beth Richards, Development Director, Safe Routes to School National Partnership

SAFE ROUTES TO SCHOOL NATIONAL PARTNERSHIP AND CLIF KID® PROMOTE WALKING AND BIKING BACK TO SCHOOL THIS FALL

Schools Receive Tool Kits for Getting Kids Active and Healthy

BOULDER, COLORADO – Aug. 27, 2012 - Safe Routes to School National Partnership, a nation-wide program advocating safe walking and bicycling to school to improve children’s lifestyles, and CLIF Kid®, maker of organic snacks for active kids, are launching a “Walk and Bike to School” partnership initiative for schools nationwide. The new program, that leads up to Walk and Bike to School Month this October, kicked off August 24th.

“We look forward to working with CLIF Kid because of their long standing commitment to healthy and active lifestyles for kids,” said Deb Hubsmith of Safe Routes to School National Partnership.  “We all need to work hard to spread the word about the importance of exercise and the benefits of incorporating physical activity into daily life. This is an excellent start.”

Program toolkits include: a “how-to” guide on hosting a successful Walk and Bike to School Day, reflective stickers for bikes and helmets, event signage for schools, and a variety of CLIF Kid snacks for students. Toolkits are available through the Safe Routes to School National Partnership and a limited number are also available through a contest hosted on the CLIF Kid Facebook page.

“CLIF Kid is all about encouraging kids to get outside and being active,” said Jennifer Yun, brand director, CLIF Kid. “We know it is essential to help build healthy, active communities, and kids participating at this age can be a catalyst for healthy change.  We’re extremely proud to be a part of this program and moving toward a healthier 2012/13 school year.”

For more information visit http://www.saferoutespartnership.org and www.facebook.com/clifkid.

About the Safe Routes to School National Partnership
The Safe Routes to School National Partnership is a fast growing network of more than 600 organizations and professional groups working to set goals, share best practices, leverage infrastructure and program funding and advance policy change to help agencies that implement Safe Routes to School programs across the nation. The National Partnership’s mission is to advocate for safe walking and bicycling to and from schools and in daily life, to improve the health and well-being of America’s children and to foster the creation of livable, sustainable communities.

About CLIF Kid
CLIF Kid makes organic snacks that are specially-created for kids’ growing bodies, developing taste buds and active lives.  The snack line features more of the nutrients that growing bodies need most in flavors kids crave with CLIF Kid Zbar, a whole grain snack bar that comes in soft-baked and crispy varieties, and CLIF Kid Zfruit, a tangy, chewy fruit rope offering a full serving of organic fruit. For more information, please visit www.clifkid.com and check out our Facebook page at www.facebook.com/clifkid.

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar

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