Parent Engagement

Back to School in Milwaukie, Oregon, Adds Another E: Excitement

kari schlosshauer"It is just not safe to let my child walk or ride their bike to school." So said respondents from the initial survey that the PTA of Linwood Elementary in Milwaukie, Oregon, sent out last spring. They didn’t know that 'Safe Routes to School' – with capital letters – existed. But they knew something was not right, and they wanted to fix it.

Tell Me A Story, Not A Statistic

Robert PingLast week I was in a communications training with other nonprofit groups - a really good one, by the way, from Spitfire Communications, sponsored by the Robert Wood Johnson Foundation. We were tasked throughout the week with writing stories, creating elevator speeches and developing communications plans. I learned a lot.

Growing Season

Beth RichardsWe started growing seeds for our garden over the weekend and as I sat down to write my blog this week I was struck by how working to grow awareness and engagement for Safe Routes to School is similar to the growth of our seedlings. Small seedlings